Morning Report: Brazilian startup Yellow wants to bring scooters all over Latin America.
S瓊o Paolo-based dockless bicycle and scooter startup has raised a $63 million Series A on the heels of its $12.3 million seed round closed in April. ��According to TechCrunch (), the round was the largest Series A ever for a Latin American Startup. The investment led by Silicon Valley-based, and brings Yellow���s total known funding raised to ��$75.3 million, .
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As reporting on the round has pointed out, Yellow���s founders and are more famous for their most previous ridesharing startup 99. The ridesharing startup sold to China-based ridesharing giant for in January after raising during its lifetime.
The two mobility entrepreneurs are looking to move from cars into that last-mile space, beginning with S瓊o Paolo, which Fortune ranked the in the world. The company plans to unleash 20,000 bikes and more than 1,000 scooters onto Sao Paolo���s city streets by the end of the year, . And as U.S. companies like Lime, Bird, and Uber���s e-bike company Jump expand to Europe, Yellow aims to get a head start on the Latin American market, beginning with Mexico, and is also planning to open up a local factory. that manufacturing is a familiar industry for Lambrecht and Freitas���s co-founder who was the former CEO of a bike manufacturing company.
So it looks like Yellow has the chops to get the job done���manufacturing knowledge, experience in the ridesharing space, and success bringing a company to a big exit. If anything, getting an early start in the region that has yet to experience a scooter war is strategic, especially as the industry���s heavily-backed incumbents have their eyes on other markets.
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