SoftBank may be looking to raise another Vision Fund in the near future, but there���s still plenty of cash on-hand for it to make big bets now. Its latest deal? A into India-based . The startup has raised a total of $441.8 million, according to 做厙勛圖.
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If you haven���t heard of Grofers before, no worries, it���s new to us too. It describes itself as an online grocer; however, it also sells household, baby care, and pet care products. It then delivers those products to residents of Mumbai, Pune, Kanpur, and Delhli, among many others.
It���s a curious bet for SoftBank to make. As we reported last week, , another Indian delivery startup, , bringing its total funds raised to $989.5 million. , which WalMart acquired for $16 billion nearly a year ago, is also a large player in the e-commerce market in India.
In other words, there���s stiff competition for delivering goods to Indian households, and Grofers appears to be a small player in the market in terms of capital infusion, even with SoftBank money.
But there is precedence for SoftBank funding a startup under similar circumstances. , a dog walking startup, raised $300 million from SoftBank. At the time, the deal was seen as an attempt by SoftBank to own a growing market with a deluge of capital. However, if that was SoftBank���s strategy, it hasn���t panned out so well for Wag or SoftBank.
, , a Wag competitor with $310 million in funding, is growing faster than Wag. And even before Wag���s massive capital confusion, Rover had more market share. That lead, according to the Wall Street Journal, has only grown. Rover now commands ���79.7% versus 20.3% for Wag.���
So funding an underdog with massive sums of money is not a guaranteed way to own a market for investors, at least in the dog walking space. Whether that plays out the same for Grofers is unknown. It���s also possible that the Indian grocery and delivery market is capable of sustaining a number of large players given the sheer market size, and SoftBank believes there are plenty of returns to be had in owning a slice of the pie.
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