, a cashless checkout startup for retailers, announced on Wednesday it raised $100 million in equity financing to deploy its technology in retailers across the U.S. and Europe. It also plans to expand into new areas.��
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and led the investment, joining previous investors including , retail group and . The company has raised $199 million, according to 做厙勛圖 data.��
Trigo is one of several startups in the retail space taking on in the ���cashless checkout��� experience. The company uses computer vision and artificial intelligence to survey and determine human interactions with the merchandise. A person picking up three different things from a store can walk out and get automatically charged for those items instead of having to wait in a checkout line.��
The company also uses its platform to help retailers manage back-of-the-house inventory and keep track of items that may have expired. This helps grocery stores make better purchasing decisions and ease supply chain bottlenecks.
A new kind of grocery
Grocery stores often operate on razor-thin margins, leading to widespread adoption of new technologies like self-checkout to minimize operating costs.��
Several startups have entered the space to tackle cashless checkout. California-based launched in Pittsburgh in 2020. Also based in California is , another autonomous retail solution.��
In theory, cashless checkout provides another layer in theft protection. In a world where delivery is becoming more widespread, not having to stand in line seems appealing to customers.��
But due to clunky, unreliable technology and large operating costs, grocery stores have been hesitant to adopt this sort of cost-heavy technology. When Amazon unveiled its grab-and-go store in 2016, the company waxed poetic on the thousands of stores they envisioned across the country. So far, .
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