Today Spotify began trading at $165.90 per share in its unconventional direct listing. According , the value of the company is now around $29.5 billion.
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In the first two months of this year, Spotify shares traded between $90 and $132.50, creating a wide range for the company’s value. The company’s shares traded on an even wider band in 2017, with sales ranging from $37.50 to $125.00.
As of the time of writing, the show Spotify’s gains from its $132 reference price that was set before its opening:

According , Spotify’s start of trading was “officially the latest open for a NYSE-listed stock on record,” noting that “Alibaba opened at 11:53 am,” earlier than when Spotify started to trade.
If the day’s trading goes well for Spotify, the firm will have set an interesting precedent for highly-valued private companies. Perhaps we’ll see more of the same. But with only minutes of trading under its belt, let’s not get ahead of ourselves.
For notes��on Spotify’s financial health and a link to its F-1 document, head here. And for more on how Spotify has the long-game in mind for its financial model, . Spotify is on the hunt for better margins, a nearly existential quest. It’s first earnings report should be interesting as all hell.
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